01
My earliest recollection of entrepreneurial endeavors dates back to my childhood, approximately at the age of 5, when I established a lemonade stand and engaged with the local ice cream vendor, initiating my first sales exchange. This initial spark led to the inception of a snow shoveling enterprise by the age of 8, catering to the needs of neighbors, followed by prudent investments in stocks using the earnings. Concurrently, I pursued various odd jobs to sustain my financial ventures and bolster my investment portfolio.
02
Venturing into the realm of music composition, I seized an opportunity to contribute Foley work for Comedy Central. Recognizing the potential to broaden my clientele, I launched a website and adopted search engine optimization (SEO) strategies to enhance its visibility, ultimately securing a foothold in the industry. Despite financial constraints, I established a presence in New York City, initially finding lodging in makeshift accommodations while diligently pursuing my entrepreneurial ambitions.
03
Subsequently, I diversified my revenue streams by capitalizing on the burgeoning sharing economy, renting out spare rooms in my apartment to travelers through an innovative rental platform. This marked the inception of a formal SEO agency, which expanded its scope to encompass a spectrum of digital services including PPC, social media, affiliate marketing, and email campaigns. Despite meteoric success, the 2007 economic downturn posed formidable challenges, necessitating adaptability and resilience to navigate turbulent market conditions.
04
Transitioning from entrepreneurship to employment became a valuable apprenticeship, expanding my skills and sharpening my understanding of how strong organizations operate. In that structure, I learned disciplines that solo work rarely teaches, from team dynamics to sustainable scaling. Those lessons led me to earn an ownership stake, help drive the company forward, and complete a successful exit. That chapter closed with clarity and opened the door to a new cycle of ventures grounded in experience, not assumption.
05
Against the quiet rumble of starting a family and planting new roots in Puerto Rico, I now find myself steering a constellation of ventures, each with its own temperament. Some demand precision, others imagination, all of them asking me to grow in different directions at once. This season of life feels like equal parts expansion and refinement, a kind of entrepreneurial orchestration where every challenge has its own
rhythm.
06
Reflecting on two decades of entrepreneurial journey, I've gleaned invaluable insights that underscore the importance of embracing diversity of perspectives, learning from mistakes, and fostering a culture of continuous innovation. Central to this ethos is a profound appreciation for the collective efforts of teams and stakeholders, complemented by a steadfast commitment to personal growth and gratitude towards supporters.
